Tangram is a mixed use development in Flushing, Queens. In order to promote and elevate the residential portion of the project a lifestyle photography campaign was introduced with the branding collateral. The imagery needed to communicate the lifestyle at Tangram and in and around Flushing.

As the art director I concepted the photographic style and shotlist, and oversaw the styling and coordination of the shoot. I was responsible for directing the photography and videography crews on set.




Halstead Property Development

Scope of Work

Visual Concepting
Art Direction

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